{"id":3363,"date":"2026-01-21T09:44:00","date_gmt":"2026-01-21T09:44:00","guid":{"rendered":"https:\/\/sanifrutta.com\/?post_type=news&#038;p=3363"},"modified":"2026-01-21T09:44:01","modified_gmt":"2026-01-21T09:44:01","slug":"presentata-una-nuova-mela-precoce-bicolore-e-resistente-alla-ticchiolatura","status":"publish","type":"news","link":"https:\/\/sanifrutta.com\/en\/news\/presentata-una-nuova-mela-precoce-bicolore-e-resistente-alla-ticchiolatura\/","title":{"rendered":"New early, two-tone, scab-resistant apple presented"},"content":{"rendered":"<p class=\"wp-block-paragraph\">More than one hundred people, including producers and technicians, attended the \u201cLilibet Day\u201d on August 12, in Falicetto in the province of Cuneo: a new early apple was presented here, with an event hosted in the variety's first commercial planting. The initiative, entirely organized by Sanifrutta, introduced Lilibet\u00ae, the new early apple developed by CIV, Consorzio Italiano Vivaisti, and entrusted exclusively to Sanifrutta for production and marketing in Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet3.jpg?preset=ContentFullSmall\" alt=\"\" class=\"\" srcset=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet3.jpg?preset=ContentFullSmall 626w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet3.jpg?preset=ContentFullMedium 938w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet3.jpg?preset=ContentFullBig 1250w\"><em>Lots of people at the Aug. 12 technical day<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt is a variety that we have been following for more than 5 years in different areas,\u201d explained Alex Tallone and Alberto Boschero, technicians at Sanifrutta. \"It is liked for its characteristics of earliness, size, bright color, (it has excellent intensity even in areas with not too high altitudes), and above all flavor. The project includes cultivation not only in Piedmont, but also in other regions and abroad, subject to agreement. Excellent resistance to scab.\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet2.jpg?preset=ContentFullSmall\" alt=\"\" class=\"\" srcset=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet2.jpg?preset=ContentFullSmall 626w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet2.jpg?preset=ContentFullMedium 938w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet2.jpg?preset=ContentFullBig 1250w\"><em>The apple is two-tone and very sweet<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lilibet is early, with harvest about a week before Gala. It is bicolor, bright red-orange, with coverage up to 50-60% in the most vocated areas. It has sweet and juicy flesh with low acidity, optimal size (75-85 mm), resistant to scab, a characteristic that reinforces its sustainability and long shelf life, with crispness and juiciness guaranteed for more than 10 months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet6.jpg?preset=ContentFullSmall\" alt=\"\" class=\"\" srcset=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet6.jpg?preset=ContentFullSmall 626w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet6.jpg?preset=ContentFullMedium 938w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet6.jpg?preset=ContentFullBig 1250w\"><em>From left: Alex Tallone, Andrea Farinelli, Elena Piccoli and Alberto Boschero<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLilibet is a variety that was born in Italy,\u201d explained Elena Piccoli, IP Manager of CIV, \"with the first development project started right in Piedmont, thanks to the joint work between CIV and Sanifrutta. Lilibet represents a project in which we believe a lot, because it stems from the desire to propose to the European market an early apple that combines organoleptic qualities, natural resistance and environmental sustainability.\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLilibet,\" Tallone and Boschero continued, \"represents not only a new commercial opportunity, but also a shared challenge: to enhance a new generation Italian apple and accompany its development in Europe with a network of motivated and competent producers. Just in these weeks we are defining the logo and the&nbsp;<em>brand identity<\/em>&nbsp;of Lilibet, key tools to support its market positioning.\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet1.jpg?preset=ContentFullSmall\" alt=\"\" class=\"\" srcset=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet1.jpg?preset=ContentFullSmall 626w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet1.jpg?preset=ContentFullMedium 938w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet1.jpg?preset=ContentFullBig 1250w\"><\/td><td><img decoding=\"async\" src=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet0.jpg?preset=ContentFullSmall\" alt=\"\" class=\"\" srcset=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet0.jpg?preset=ContentFullSmall 626w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet0.jpg?preset=ContentFullMedium 938w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2025\/08\/20\/civlilibet0.jpg?preset=ContentFullBig 1250w\"><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPiedmont is the ideal starting point for this journey,\u201d concluded Andrea Farinelli, assistant breeder at CIV, \"and the direct involvement of local producers shows how the project has a solid foundation to grow in the coming years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information<br><strong>C.I.V. Italian Nurserymen's Consortium<\/strong><br>S.S. Romea 116<br>44020 San Giuseppe di Comacchio (FE) - Italy<br>+39 0533 399431<br><a href=\"mailto:info@civ.it?subject=Articolo%20CIV%20su%20FreshPlaza.it\" target=\"_blank\" rel=\"noreferrer noopener\">info@civ.it<\/a><br><a href=\"http:\/\/www.civ.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.civ.it<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Date of publication: thurs 21 Aug 2025<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a9&nbsp;<a href=\"https:\/\/www.freshplaza.it\/\">FreshPlaza.com.<\/a>&nbsp;\/&nbsp;<a href=\"mailto:cristiano@freshplaza.it?subject=Reactie%20op%20Presentata%20una%20nuova%20mela%20precoce,%20bicolore%20e%20resistente%20alla%20ticchiolatura\">Cristiano Riciputi<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Oltre cento persone, fra produttori e tecnici, hanno partecipato il 12 agosto, a Falicetto in provincia di Cuneo, al &#8220;Lilibet Day&#8221;: qui \u00e8 stata presentata una nuova mela precoce, con un evento ospitato nel primo impianto commerciale della variet\u00e0. L&#8217;iniziativa, interamente organizzata da Sanifrutta, ha fatto conoscere Lilibet\u00ae, la nuova mela precoce sviluppata dal CIV, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3364,"template":"","class_list":["post-3363","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presentata una nuova mela precoce, bicolore e resistente alla ticchiolatura - Sanifrutta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanifrutta.com\/en\/news\/presentata-una-nuova-mela-precoce-bicolore-e-resistente-alla-ticchiolatura\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentata una nuova mela precoce, bicolore e resistente alla ticchiolatura - Sanifrutta\" \/>\n<meta property=\"og:description\" content=\"Oltre cento persone, fra produttori e tecnici, hanno partecipato il 12 agosto, a Falicetto in provincia di Cuneo, al &#8220;Lilibet Day&#8221;: qui \u00e8 stata presentata una nuova mela precoce, con un evento ospitato nel primo impianto commerciale della variet\u00e0. L&#8217;iniziativa, interamente organizzata da Sanifrutta, ha fatto conoscere Lilibet\u00ae, la nuova mela precoce sviluppata dal CIV, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanifrutta.com\/en\/news\/presentata-una-nuova-mela-precoce-bicolore-e-resistente-alla-ticchiolatura\/\" \/>\n<meta property=\"og:site_name\" content=\"Sanifrutta\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T09:44:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sanifrutta.com\/wp-content\/uploads\/2026\/01\/civlilibet2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/news\\\/presentata-una-nuova-mela-precoce-bicolore-e-resistente-alla-ticchiolatura\\\/\",\"url\":\"https:\\\/\\\/sanifrutta.com\\\/news\\\/presentata-una-nuova-mela-precoce-bicolore-e-resistente-alla-ticchiolatura\\\/\",\"name\":\"Presentata una nuova mela precoce, bicolore e resistente alla ticchiolatura - 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