{"id":3354,"date":"2026-01-21T09:37:17","date_gmt":"2026-01-21T09:37:17","guid":{"rendered":"https:\/\/sanifrutta.com\/?post_type=news&#038;p=3354"},"modified":"2026-01-21T09:37:18","modified_gmt":"2026-01-21T09:37:18","slug":"al-via-la-sperimentazione-per-una-nuova-mela","status":"publish","type":"news","link":"https:\/\/sanifrutta.com\/en\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/","title":{"rendered":"Trial for a new apple kicks off"},"content":{"rendered":"<p class=\"wp-block-paragraph\">It is a new early bicolor apple that was born from the collaboration between Sanifrutta and CIV: its name is Lilibet and it ripens 5 days before Gala. It stands out for its bright red overcolor and particularly sweet, crisp and juicy flesh. Another peculiarity is its prolonged shelf life, which guarantees excellent storage performance.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2024\/06\/29\/sanifrutta1.jpg?preset=ContentFullSmall\" alt=\"\" class=\"\" srcset=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2024\/06\/29\/sanifrutta1.jpg?preset=ContentFullSmall 626w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2024\/06\/29\/sanifrutta1.jpg?preset=ContentFullMedium 938w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2024\/06\/29\/sanifrutta1.jpg?preset=ContentFullBig 1250w\"><\/td><td><img decoding=\"async\" src=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2024\/06\/29\/sanifrutta2.jpg?preset=ContentFullSmall\" alt=\"\" class=\"\" srcset=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2024\/06\/29\/sanifrutta2.jpg?preset=ContentFullSmall 626w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2024\/06\/29\/sanifrutta2.jpg?preset=ContentFullMedium 938w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2024\/06\/29\/sanifrutta2.jpg?preset=ContentFullBig 1250w\"><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Apple CIVM35 (Lilibet)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sanifrutta, an agricultural cooperative in the province of Cuneo, and the Italian Nurserymen's Consortium have signed an agreement to start experimentation so as to implement the subsequent development of an exclusive club project in Italy of this Lilibet\u00ae\/CIVM35* variety.<br>Eraldo Barale, managing director of Sanifrutta, says, \u201cThis variety performs very well in terms of taste and is particularly attractive, with the advantage of early entry into the apple market.\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe current challenges in apple growing,\u2018 adds Alex Tallone, technical department manager of Sanifrutta, \u2019concern environmental and weather conditions. Lilibet has several characteristics that make it suitable for the changing conditions, and it finds in the foothills crops an ideal area where the bright red overcolor of the fruit stands out, with an excellent response to the so-called \u201deasy to grow,' easy to harvest, a key point for the grower.\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2024\/06\/29\/sanifrutta3.jpg?preset=ContentFullSmall\" alt=\"\" class=\"\" srcset=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2024\/06\/29\/sanifrutta3.jpg?preset=ContentFullSmall 626w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2024\/06\/29\/sanifrutta3.jpg?preset=ContentFullMedium 938w,https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2024\/06\/29\/sanifrutta3.jpg?preset=ContentFullBig 1250w\"><em>From left, Eraldo Barale (Sanifrutta managing director), Federico Stanzani (CIV sales director) and right Alberto Boschero (Sanifrutta agronomist)&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resistance to scab is another characteristic that is combined with the plant's ease of management, which exhibits low sensitivity to production alternation.<br>CIV's collaboration with Sanifrutta will enable both entities to leverage each other's strengths for more efficient and rapid joint development, resulting in improved agronomic and production outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Federico Stanzani, commercial director of CIV, this experience is very important for the apple market: \u201cThe partnership with Sanifrutta was born from the idea of developing a project capable of bringing tangible innovation to the apple sector. Lilibet immediately showed itself to be the right apple for this purpose and allowed us to carry out an activity of great scope for the Italian landscape thanks to the expertise of CIV with its members and Sanifrutta.\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information<br><strong>Sanifrutta Soc. Agr. Cooperativa<\/strong><br>Via dei Falchi 13, 12024\u00a0                                                                                                     <img decoding=\"async\" width=\"203\" height=\"47\" class=\"\" src=\"https:\/\/www.freshplaza.it\/remote\/https\/agfstorage.blob.core.windows.net\/misc\/FP_it\/2020\/11\/10\/sani3.JPG?preset=ContentCustom\" alt=\"\"><br>Costigliole Saluzzo (CN)<br>+39 0175 230061<br><a href=\"https:\/\/sanifrutta.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.sanifrutta.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publication date: Mon Jul 1, 2024<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a9&nbsp;<a href=\"https:\/\/www.freshplaza.it\/\">FreshPlaza.com.<\/a>&nbsp;\/&nbsp;<a href=\"mailto:info@FreshPlaza.it?subject=Reactie%20opAl%20via%20la%20sperimentazione%20per%20una%20nuova%20mela\">Contact<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c8 una nuova mela bicolore precoce quella nata dalla collaborazione fra Sanifrutta e il CIV: il suo nome \u00e8 Lilibet e matura 5 giorni prima di Gala. Si contraddistingue per il sovracolore rosso brillante e per la polpa particolarmente dolce, croccante e succosa. Altra peculiarit\u00e0 \u00e8 la prolungata shelf life che garantisce ottime performance di [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3355,"template":"","class_list":["post-3354","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Al via la sperimentazione per una nuova mela - Sanifrutta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sanifrutta.com\/en\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al via la sperimentazione per una nuova mela - Sanifrutta\" \/>\n<meta property=\"og:description\" content=\"\u00c8 una nuova mela bicolore precoce quella nata dalla collaborazione fra Sanifrutta e il CIV: il suo nome \u00e8 Lilibet e matura 5 giorni prima di Gala. Si contraddistingue per il sovracolore rosso brillante e per la polpa particolarmente dolce, croccante e succosa. Altra peculiarit\u00e0 \u00e8 la prolungata shelf life che garantisce ottime performance di [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanifrutta.com\/en\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/\" \/>\n<meta property=\"og:site_name\" content=\"Sanifrutta\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T09:37:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sanifrutta.com\/wp-content\/uploads\/2026\/01\/sanifrutta3-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/news\\\/al-via-la-sperimentazione-per-una-nuova-mela\\\/\",\"url\":\"https:\\\/\\\/sanifrutta.com\\\/news\\\/al-via-la-sperimentazione-per-una-nuova-mela\\\/\",\"name\":\"Al via la sperimentazione per una nuova mela - Sanifrutta\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/news\\\/al-via-la-sperimentazione-per-una-nuova-mela\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/news\\\/al-via-la-sperimentazione-per-una-nuova-mela\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sanifrutta.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/sanifrutta3-2.jpg\",\"datePublished\":\"2026-01-21T09:37:17+00:00\",\"dateModified\":\"2026-01-21T09:37:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/news\\\/al-via-la-sperimentazione-per-una-nuova-mela\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sanifrutta.com\\\/news\\\/al-via-la-sperimentazione-per-una-nuova-mela\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/news\\\/al-via-la-sperimentazione-per-una-nuova-mela\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sanifrutta.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/sanifrutta3-2.jpg\",\"contentUrl\":\"https:\\\/\\\/sanifrutta.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/sanifrutta3-2.jpg\",\"width\":626,\"height\":417},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/news\\\/al-via-la-sperimentazione-per-una-nuova-mela\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sanifrutta.com\\\/it_it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sanifrutta.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Al via la sperimentazione per una nuova mela\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/#website\",\"url\":\"https:\\\/\\\/sanifrutta.com\\\/\",\"name\":\"Sanifrutta\",\"description\":\"La Frutta del Piemonte\",\"publisher\":{\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sanifrutta.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/#organization\",\"name\":\"Sanifrutta\",\"url\":\"https:\\\/\\\/sanifrutta.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sanifrutta.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/SANIFRUTTA-logo-fondo-bianco-vett-2.png\",\"contentUrl\":\"https:\\\/\\\/sanifrutta.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/SANIFRUTTA-logo-fondo-bianco-vett-2.png\",\"width\":1179,\"height\":300,\"caption\":\"Sanifrutta\"},\"image\":{\"@id\":\"https:\\\/\\\/sanifrutta.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sanifrutta - Trial begins for a new apple","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sanifrutta.com\/en\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/","og_locale":"en_US","og_type":"article","og_title":"Al via la sperimentazione per una nuova mela - Sanifrutta","og_description":"\u00c8 una nuova mela bicolore precoce quella nata dalla collaborazione fra Sanifrutta e il CIV: il suo nome \u00e8 Lilibet e matura 5 giorni prima di Gala. Si contraddistingue per il sovracolore rosso brillante e per la polpa particolarmente dolce, croccante e succosa. Altra peculiarit\u00e0 \u00e8 la prolungata shelf life che garantisce ottime performance di [&hellip;]","og_url":"https:\/\/sanifrutta.com\/en\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/","og_site_name":"Sanifrutta","article_modified_time":"2026-01-21T09:37:18+00:00","og_image":[{"width":626,"height":417,"url":"https:\/\/sanifrutta.com\/wp-content\/uploads\/2026\/01\/sanifrutta3-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sanifrutta.com\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/","url":"https:\/\/sanifrutta.com\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/","name":"Sanifrutta - Trial begins for a new apple","isPartOf":{"@id":"https:\/\/sanifrutta.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sanifrutta.com\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/#primaryimage"},"image":{"@id":"https:\/\/sanifrutta.com\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/#primaryimage"},"thumbnailUrl":"https:\/\/sanifrutta.com\/wp-content\/uploads\/2026\/01\/sanifrutta3-2.jpg","datePublished":"2026-01-21T09:37:17+00:00","dateModified":"2026-01-21T09:37:18+00:00","breadcrumb":{"@id":"https:\/\/sanifrutta.com\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sanifrutta.com\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sanifrutta.com\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/#primaryimage","url":"https:\/\/sanifrutta.com\/wp-content\/uploads\/2026\/01\/sanifrutta3-2.jpg","contentUrl":"https:\/\/sanifrutta.com\/wp-content\/uploads\/2026\/01\/sanifrutta3-2.jpg","width":626,"height":417},{"@type":"BreadcrumbList","@id":"https:\/\/sanifrutta.com\/news\/al-via-la-sperimentazione-per-una-nuova-mela\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sanifrutta.com\/it_it\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sanifrutta.com\/news\/"},{"@type":"ListItem","position":3,"name":"Al via la sperimentazione per una nuova mela"}]},{"@type":"WebSite","@id":"https:\/\/sanifrutta.com\/#website","url":"https:\/\/sanifrutta.com\/","name":"Sanifrutta","description":"The Fruits of Piedmont","publisher":{"@id":"https:\/\/sanifrutta.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sanifrutta.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sanifrutta.com\/#organization","name":"Sanifrutta","url":"https:\/\/sanifrutta.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sanifrutta.com\/#\/schema\/logo\/image\/","url":"https:\/\/sanifrutta.com\/wp-content\/uploads\/2024\/04\/SANIFRUTTA-logo-fondo-bianco-vett-2.png","contentUrl":"https:\/\/sanifrutta.com\/wp-content\/uploads\/2024\/04\/SANIFRUTTA-logo-fondo-bianco-vett-2.png","width":1179,"height":300,"caption":"Sanifrutta"},"image":{"@id":"https:\/\/sanifrutta.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/sanifrutta.com\/en\/wp-json\/wp\/v2\/news\/3354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanifrutta.com\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sanifrutta.com\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/sanifrutta.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/sanifrutta.com\/en\/wp-json\/wp\/v2\/news\/3354\/revisions"}],"predecessor-version":[{"id":3356,"href":"https:\/\/sanifrutta.com\/en\/wp-json\/wp\/v2\/news\/3354\/revisions\/3356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sanifrutta.com\/en\/wp-json\/wp\/v2\/media\/3355"}],"wp:attachment":[{"href":"https:\/\/sanifrutta.com\/en\/wp-json\/wp\/v2\/media?parent=3354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}